for emerging businesses
and creative entrepreneurs

You want a design that is as ambitious as your business is.

You’ve put in the hard work, crafting your business idea and mapping out a clear vision for your brand.
Now, it’s time to unlock your full potential with a standout brand design.

I am Serena, I specialize in brand identity and graphic design

My passion lies in helping emerging businesses and creative entrepreneurs bring their design vision to life. I firmly believe in the power of good design to communicate, elevate experiences, and inspire.
Let’s collaborate and create something amazing for your brand.

Get started today


Brand Identity and Custom Graphic Design

Design Packages

You want to turn your brand into effective designs that will help your message grab attention in a busy marketplace. You want a design that is as ambitious as your business is.

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A' la Carte Design

Every design component of your brand represents your company. Make it stand out with cohesively designed collaterals, like business cards, flyers, posters, brochure and more.

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Creative Store

SeryDesign Store serves the needs of emerging business owners and creative entrepreneurs a budget. Offering the opportunity to purchase compelling and creative pre-made, editable design.

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Happy Customers

Serena created my dream logo and collateral design for my social media and it turned out so perfect ! Amazing and professional work ! Serena was absolutely great to work with. She is very nice and easy to communicate with! I would highly recommend!

Sery came recommended to me from a fellow web designer. I needed someone to help turn my rough doodle into a professional logo and she did more than that. She has produced something amazing. She was also a real pleasure to work with, very understanding, and I would happily come to her first for another logo. As such, I can only recommend her to anyone needing design work.

I have worked with Sery on a number of projects from business card, to graphic design on websites, to flyers. When you book Sery, you receive unflinching dedication, hard work and commitment. Making the decision to invest in SeryDesign services never fails to disappoint and always surpasses my expectations.

Sery Design has worked with me on a number of web and signage graphics. Her attention to detail is superb and her in depth technical knowledge saved us from a number of costly mistakes. I consider her my ” go to girl ” for any production graphics and her positive energy helps keep everything moving in the right direction.

David Goodwin

DJ Good Design

Sery came my way after I reached out to my trusted networks for a designer to develop Exposed NYC event logo. She not only was sweet and professional but on her A-game when it came to knowing what I wanted in a design project. I would absolutely work with her again. She has shown much patience along with talent and those two are hard to come by.

Cynthia Hellen

Exposed NYC.

Let’s Create Something Amazing Together!