What Your Designer Needs To Know About “BRANDING”  You!

what your designer needs to know

 

You have laid out your marketing business plan, created a budget, invested in opening a storefront, in-house office or an online space and, you are finally ready to create an image for your business. Now it’s time to find the right professional that will help you develop the design for your “BRAND” the face and voice for your business and your dreams. With so many talented people and companies out there how will you able to identify the right company or individual? What skills and capabilities does the right candidate need to have in order to help you fulfill your company design needs? ” WHAT DOES YOUR DESIGNER NEEDS TO KNOW ABOUT BRANDING YOU? “.

After you have done your research and learned the keys points of branding and before you invest your time and money into it, there are important aspects to consider in hiring a graphic designer to help you develop your design branding campaign.

BEFORE YOU “HIRE” A GRAPHIC DESIGNER TO HANDLE ONE OF YOUR MOST PRECIOUS LIFE’S INVESTMENTS YOU NEED TO CONSIDER THIS:

Graphic designers are one of the most important aspects for the success of any business. They are professionals who provide the service needed by companies of all sizes and at all development stages. They give a face to your company. They develop credibility and a personality for your brand so they need to have a wide spectrum of technical knowledge about the products you will purchase for your marketing strategy and not only a computer and creativity.

FOCUS ON TECHNICAL EXPERIENCE AND NOT ONLY THE CREATIVE SIDE. YOUR GRAPHIC DESIGNER STORY.

What do you know about the designer skills? Their technical proficiency; their designing work history and education, their pre-printing, printing or web tools knowledge; color theory, typesetting, layout process, image editing and more. What technical proficiency do they have with design tools, more simply put, what programs do they use? What projects have they already created and developed? Even though these seems like simple questions, the answers will give you a significant clue about what they are really qualified for, because you may all know that branding is not only designing a logo and the logo itself is part of a branding marketing package which includes touch points, such as advertising, sales, networking and design production such as, but not limited to:

Graphic Design Techincal Experience

With this list that actually can go on and on, the next thing you will need to distinguish about your designer is if they can actually produce and create any or more of the listed products for your company. With shortage in the previously mentioned skill sets you may both hit a plateau! The key skills are what differentiate a graphic designer from a simple “I can put together a text and image” and call it Branding Design! There is tons of information available on the net about the necessary abilities you may look for before you hire a designer. You can request their resume and cross-reference it with past and present employers or clients to validate if they can actually handle what you request. You can explore their portfolio to see if their work history reflects their practical experience.

A FEW CLUES TO UNDERSTAND YOUR DESIGNER SKILL SET:

A designer who creates a comprehensive range of different design products from a business card to a full catalog production may be well trained to create your flyer, brochure or banner since the necessary procedural steps to create one or the other are very similar.

A qualified designer will be able to develop a project small or big, foresee and solve the many troubleshooting issue involved in the production of a design, from a visual to methodological standpoint.

A graphic designer with illustration skills will certainly be able to create your lettered logo and most undoubtedly be able to design the character or icon you wish to implement with your logo, maybe in 2D or 3D.

A graphic designer able to edit images, will for sure know the difference between a pixel and a vector image, where and how you can use it thru your campaign, and be able to overlap the information for both medias.

A designer will be able to improve and edit your image library necessary for your campaign for both print and web and be able to differentiate a RGB and a CMYK color mode, save it in the correct format and size and advise you how those images will work within your design.

A skillful designer will be able to offer you suggestions on how your glossy logo will work on a matte stock paper for your business card and also be able to communicate efficiently with your print shop (if necessary) to help you achieve the desired look for a cost-effective price. Be competent in communicating with your web developer to maintain the functionality and quality of your design across medias.

A designer with the right amount of knowledge will be able to develop a design that you can use for print and web without having to hire two people for one single job.

An experienced designer will recognize the language used in the printing environment and be able to support you thru the entire design process from concept to completion, especially if you are not familiar with the printing or web world and will be there for you until your product has been materially produced.

You owe it to yourself and your company after putting all the elements together to start your business, to be able to interview and hire a skilled professional graphic designer.

It is our responsibility as graphic designers to answer those questions from our clients to ensure they are aware of what we can honestly offer with our service before they invest not only their money but also their trust in us. It is our duty as professionals to be able to support our client’s needs and goals that go beyond the title we give ourselves as designers. Our ultimate success is being able to offer a service that meets a wide range of products for a real design branding campaign!

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